Monday, September 30, 2013

Project 2

Product Name: Skin Food Origin: Is a South Korean skincare and cosmetics manufacturer and retailer, headquartered in Seoul. The owner of the company has been involved in the skincare business since 1957. The main concept of the company is to create products with nutritional values of food. The company slogan is "beauty food for the urban sweety". Skin Food's products range from makeup, skin care, body and hair products. They uses natural food and produce in its original form as ingredients, which include fruits, vegetables and other food ingredients. Their product lines includes Salmon Darkcircle Concealer Cream, Black Sugar Mask Wash-Off, and the Omija Whitening Line, which is packaged with teabag toner, whitening emulsion, serum and creams. Other products include Aloe Sun BB cream, Peach Sake skincare line, Rice Mask Wash-Off, Coffee Body Scrub and Carrot Collagen Eye Sheet. Their packaging is inspired by plastic containers for condiments and foods, which also includes labels and instructions in English. Audience: I would want my beauty product line advertised towards 18 to 28 year old. I want to go towards a younger crowd because I feel as though they are more into using beauty products. I want to have products for both men/women Organic products Product Line: Hand Creams Hair product Face cream Shampoo/Conditioner Competitors: Mood Board